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By 2009 Netflix had all but trounced its traditional bricks-and-mortar competitors in the video rental industry. Since its founding in the late 1990s, the company had changed the face of the industry and threatened the existence of such entrenched giants as Blockbuster, in large part because of its easy-to-understand subscription model, policy of no late fees, and use of analytics to leverage customer data to provide a superior customer experience and grow its e-commerce media platform. Netflix's investment in data collection, IT systems, and advanced analytics such as proprietary data mining techniques and algorithms for customer and product matching played a crucial role in both its strategy and success. However, the explosive growth of the digital media market presents a serious challenge for Netflix's business going forward. How will its analytics, customer data, and customer interaction models play a role in the future of the digital media space? Will it be able to stand up to competition from more seasoned players in the digital market, such as Amazon and Apple? What position must Netflix take in order to successfully compete in this digital arena?

To examine the benefits and risks of investment in analytical technology as a means for mining customer data for business insights. Students will develop a strategy position for Netflix's investment in technology and its digital media business. Students must also consider how new corporate partnerships and changes to the customer channel model will allow the company to prosper in the highly competitive digital space.

Invoices, bills of lading, purchase orders, and the tons of costly paper transactions written by businesses each year may become relics of the past as industries implement Electronic Data Interchange (EDI). EDI, forecast to grow 73% annually over the next five years, could erode the stacks of paper files and bring many companies into the twenty‐first century with instant, direct transfer of business documents. A direct result of this growth, according to a new 199‐page report by Frost & Sullivan on The Electronic Data Interchange Market in the US. (♯A 1911) is the development of document format standards that enable computer‐to‐computer transmission of business forms to multiple industries.

An intriguing development in the realm of commercial software has arisen over the last decade, from highly improbable beginnings. From its inception in the ‘hacker ethic’, freeware has had a huge impact on IT businesses around the world, most strongly in the guise of its spin‐off, open source software. The eventual consequences are that, for example, more than 60% of all the servers on the World Wide Web are running the Apache open source system, and Linux, the open source cousin of Unix, is challenging Microsoft’s products as the most popular business server operating system. Major IT users such as multinational banks, and major IT companies including IBM, Hewlett Packard, Sun Microsystems, Dell, Oracle, Informix, Intel, Fujitsu, AMD and Computer Associates are investing in and supporting Linux. In 1998, Netscape Communications made public (‘opened’) the source code for its Netscape web browser. In 1999 Apple published the source for the ‘Darwin’ core of its Mac OS X. The Perl freeware programming language continues to gain popularity for web‐based applications.

Briefly reviews previous literature by the author before presenting an original 12 step system integration protocol designed to ensure the success of companies or countries in their efforts to develop and market new products. Looks at the issues from different strategic levels such as corporate, international, military and economic. Presents 31 case studies, including the success of Japan in microchips to the failure of Xerox to sell its invention of the Alto personal computer 3 years before Apple: from the success in DNA and Superconductor research to the success of Sunbeam in inventing and marketing food processors: and from the daring invention and production of atomic energy for survival to the successes of sewing machine inventor Howe in co‐operating on patents to compete in markets. Includes 306 questions and answers in order to qualify concepts introduced.

David Buckingham (1998, 2000) has recently argued against rigid dichotomies in the contemporary study of commercial artefacts and childhood culture. On the one hand, children are seen as easy victims of commercial exploitation from big companies, and on the other, they are seen as highly competent agents, immune to any outside influence. Both views feature different types of romanticism. The view of children as victims is partly created around Victorian ideas of childhood innocence, whereas the romantic view of the active child sees children as open, creative, and competent learners, who effortlessly acquire new literacies, including media literacies. Such a view is partly implicitly inscribed into the Swedish School Curriculum (1998) (Läroplan för det obligatoriska skolväsendet, förskoleklassen och fritidshemmet. Lpo 94. [Curriculum for the compulsory school, the pre-school class and the after-school centre. Lpo 94]). In his criticism of the passive-active dichotomy, Buckingham argues in favour of studies of actual practices, that is, what young people actually do with artefacts and media, instead of empty speculations, far away from children’s play arenas. Buckingham’s own studies are mainly based on group interviews with children in the U.K., where he has analysed what was said on a micro level. A fundamental principle in his research is that children’s agency can be seen in their language use. Also, he advocates that we contextualize children’s activities by analysing the social processes of which they form a part. One way of doing this is to relate a study of children’s everyday interactions to media debates and to changes in our views of children as social agents (Buckingham, 1994).

The purpose of this paper is to analyze how popular culture in general and movies in particular both reflected and shaped public attitudes to newly emerging corporate giants in the 1950s; to demonstrate how that view was itself shaped by political context and prevailing American ideology.

The paper rests on a content analysis of 11 corporate films released in the USA between 1954 and 1960.

Studying corporate movies during the 1950s lends an appreciation of the salience of understanding the political/cultural context of business history. The movies also reflected Cold War realities: the constraints imposed by an anti‐communist blacklist, and the belief – hope, perhaps – that capitalist corporations would stand as a bulwark against the alien ideology of Communism.

The films studied are all US‐made. Studying films from later decades might also lend additional perspective.

The paper demonstrates the value of considering political context and ideology in understanding business history.

The pre-purchase phase of consumer behaviour for financial services, especially retail banking, has been under-researched. This study explored the determinants of consumer pre-banking behaviour (BAB) in the Ghanaian banking sector.

A quantitative approach was employed by extending the constructs of the theory of planned behaviour (TPB) and technology acceptance model (TAM) to include affective and conative components and utilising a partial least squares-structural equation modelling (PLS-SEM) analysis.

Affective, conative, cognitive attitude, emotions and perceived trust (PT) were significant determinants of consumer pre-BAB. From a practical point of view, marketing managers need to be emotionally connected with their potential consumers to enhance the propensity of automatic purchasing.

The country context, sample type and size are limitations and so extending the study to other countries, with larger samples and additional insights on subjective norms (SNs), could help improve the model's efficacy.

The results presented in this paper are relevant and original because it is the only study, based on potential customers in an emergent economy context, to advocate the need for an emotional connection with potential consumers at the pre-banking stage to enhance the possibility of automatic purchasing.

Despite the high rates of repatriate attrition, organisations in developing countries continue to send some of their employees to study in tertiary institutions in developed countries to acquire and build competencies that are deemed strategically important for contemporary work. Although several studies have been conducted on expatriate experience and challenges, those relating repatriation experiences are limited, particularly those concerning organisationally assigned scholars (employees who are sponsored to study overseas). Consequently, the present study explored the intention to stay or leave of organisationally assigned Ghanaian scholars who pursued higher degrees in Australia.

To understand the decision of organisationally assigned sponsored scholars to either stay in or leave the host-organisation upon their return, a phenomenological methodology was adopted to explore the lived experiences of organisation assigned scholars (OAS) from Ghana, studying in Australia. The face-to-face interview approach was used to interview 20 Ghanaians who pursued their further studies in Australia. The interviewees consisted of six females and 14 males.

The results reveal that for expatriate’s in this study, the decision to stay or leave the organisation upon repatriation was made mid-way through the expatriation process in the host county. Hence, organisations intending on retaining their OAS when they return home must focus their support and engagement efforts during this crucial period.

Although they are away on further studies, OAS are still active members of the organisation. Therefore, organisations need to maintain contact with them (OAS), constantly check progress of their study and provide some support, as they might motivate them to want to return and work with the organisation. Consequently, more effective strategies (those for managing them while they are away and those for managing them when they return) should be deployed to incentivise their expatriate to return home.

The study explored an important yet understudied research questions in the repatriation literature. By studying the decision of OASs to either return and stay in or leave an organisation back home contributes uniquely to the existing literature, as studies focusing on that population (i.e. OAS’s) are scarce.

In this essay we argue that the current social and ethical structure in the Open Source Software (OSS) Community stem from its roots in academia. The individual developers experience a level of autonomy similar to that of a faculty member. Furthermore, we assert that the Open Source Software Community’s social structure demands benevolent leadership. We argue that it is difficult to pass off low quality open source software as high quality software and that the Open Source development model offers strong accountability. Finally, we argue that Open Source Software introduces ethical challenges for universities and the software development community.

Law enforcement agents enforce rules that they might transgress in their private lives. Building from a theory of “hypocrisy aversion” where agents incur psychological costs from imposing a sanction on others for rules that they might break, the authors design a two-player game in which players are simultaneously placed in the roles of enforcer and potential transgressor. In this model, discretionary enforcement is endogenous to the size of the sanction. Conditional on rewards to enforcement and punishment that are both sufficiently small in the status quo, the authors demonstrate that price effects can be dominated by second-order hypocrisy effects, leading to rates of transgression that increase with larger sanctions. The authors test the model within a laboratory experiment where individuals can simultaneously gamble at the expense of a third party and punish those they observe gambling. Examining the comparable testable predictions of models of (i) selfish agents, (ii) pro-social agents, and (iii) pro-social agents who are averse to hypocrisy, the authors find evidence of hypocrisy aversion in the rates of gambling, sanctioning, and the changing composition of agent strategies. Our results suggest that increasing sanctions can backfire in the deterrence of common criminal and non-criminal offenses.